Sales and Leadership
Training that sticks after the session ends.
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by Derron Steenbergen · Swagger Institute
The Film Room
Get your swagger back.
Watch how Derron Steenbergen coaches sales teams, leaders and the people who serve customers. Study it today. Use it tomorrow.
State and Trade Associations
Conference keynotes and breakouts your members actually use.
Watch clipsNonprofits
Strategic planning, fundraising and boards, led by Krista Steenbergen.
Talk to KristaChambers of Commerce
Member engagement, boards and keeping new members past the ribbon cutting.
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Motivational
Those on Top of the Mountain Did Not Fall There
Derron's Take: You've got a greatness in you that is there, but you got to work for it. You got to be willing to commit to earning that best view.
Try this today: If you feel like maybe you're a little bit out of shape and you can't fly as high as you want to, then today's the day that you've got to start with the goal in mind of reaching the mountaintop.
ShortMotivational
Burnout Isn't a Badge of Honor
Derron's Take: Burnout is a warning sign. The most effective leaders aren't the busiest. They're the most intentional.
Try this today: Cut or hand off one thing on tomorrow's calendar that's busy but not important.
3:00Motivational
You're Always Chasing What's Next. Are You Missing Right Now?
Derron's Take: It's easy to chase the next gig, the next goal, the next chapter. Sometimes you have to stop and appreciate what's in front of you.
Try this today: Write down three things that are good right now, before you plan anything next.
Clip of the week
Closing the Confidence Gap in Sales
A New Way to Sell · Short
Derron's Take: Most sales aren't lost on a bad idea. They're lost on weak delivery.
Try this today: On your next call, cut every "I think" and say "Here's what I recommend."
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More from Derron
Motivational
Sales
Leadership
What people say
“I consider Derron to be the Joel Osteen of sales training: He's able to provide core teaching of essential principles in a very relatable and easy to understand way. And best of all, Derron is for real. No fake it till you make it stuff. He tells it like it is; and helps you remember how to practically overcome even the toughest situations and questions. I highly recommend Derron Steenbergen as a sales trainer for anything you are considering putting together for your team.”
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Organizations Derron has worked with
LearfieldSouth Dakota Manufactured Housing AssociationFranklin Bank and TrustNew York Broadcasters AssociationNASBAKentucky Rural Water AssociationWASBAState Broadcasters Associations Across The Country
For associations
Give your members the Ten-Minute Trainer Network
Training videos under ten minutes each, covering sales, management, digital and personal finance. Derron co-founded it with P1 Learning, and associations across the country offer it to their members as a member benefit. It works on a phone, so members can watch between calls and download for offline viewing.
Motivational speaker & coach
Meet Derron
Derron Steenbergen is a nationally recognized speaker, trainer, and thought leader on leadership, sales, and customer service. As the President and Co-Founder of The Swagger Institute, he has helped hundreds of associations, businesses, and organizations across the country build stronger teams, elevate culture, and improve bottom-line results through one simple truth: people still buy people.
A former radio executive turned entrepreneur, Derron spent more than two decades leading teams, building businesses, and coaching professionals in every major market size. His real-world experience gives him the rare ability to connect with audiences from the stage in a way that feels both personal and practical.
Derron is known for his high-energy delivery, storytelling with substance, and heart-driven message that sticks. He brings humor, honesty, and humanity to every room creating those “aha” moments that attendees talk about long after the event ends.
He’s trained and spoken for more than 200 associations nationwide, including groups representing broadcasters, chambers of commerce, credit unions, utilities, healthcare professionals, and community leaders.
Derron specializes in live events and virtual training.
Connect with Derron on LinkedInSwagger on, y'all.