Swagger Institute×RWA

Rural Water Association · 2027 Annual Conference

Jamie, here's what I'm thinking for your annual conference.

01

What I heard

  1. 1

    Your operators and office staff are the face of the utility, and customers only call when something's wrong. You want those calls to go better.

  2. 2

    A lot of your systems run small teams wearing five hats. Managers are stretched and leadership training hasn't been a priority.

  3. 3

    Last year's keynote was good on stage, but nobody remembered it a week later. You want something people use when they get home.

For your committee

Everything they need, in one PDF.

02

My recommendation

Keynote

Superior Customer Service

Your people answer the phone on the worst day of a customer's week. This gives them a simple way to make that call go right.

Did they feel acknowledged, helped and appreciated?
Did they feel heard and understood?
Do they have a reason to come back?
Breakout for managers & board members

Giving Your Team's Best a Chance to Show Up

Small teams need leaders who make it easy to do good work. This is built for the people running those teams and the boards behind them.

More meaningful conversations.
More worthwhile meetings.
More engaged team.
03

Three clips I picked for you

04

Proof

"You don't just provide a lift when you get on stage. You provide a lift from the time you get to the event."
— Conference attendee
05

Options

Keynote

Superior Customer Service for the full conference.

  • 60-minute keynote
  • Pre-event call with your committee
  • Clip pack for members afterward

Price set by Derron.

What I'd recommend

Keynote + Breakout

Keynote for everyone, plus a leadership breakout for managers and board members.

  • 60-minute keynote
  • 75-minute leadership breakout
  • Pre-event committee call
  • Clip pack + Try This Today cards

Price set by Derron.

Conference + Quarterly Member Sessions

Everything in Keynote + Breakout, and the learning keeps going all year.

  • Keynote + breakout
  • Four 45-minute virtual member sessions
  • Recordings for your member portal

Price set by Derron.

06

Tell me about your event

I filled in what I already know. Fix anything that's off.

Would a member company want to sponsor the session?

Sponsor this session

A sponsor gets their name on the session, a thank-you from the stage, and a branded clip pack for members afterward. It often covers most of the fee. I'll send you a one-page sponsor sheet to pass along.

07

Request a hold

08

What happens next

  1. 1

    Request a hold

    Pick your date. I'll keep it for you while your committee decides.

  2. 2

    Committee review

    Share this page and the committee packet with your team.

  3. 3

    Quick planning call

    30 minutes to tie the session to your theme and your people.

  4. 4

    Confirm & celebrate

    Agreement, invoice, and a promo kit for your members.

09

Share with your team