

A fresh approach to sales.
Stop selling inventory & start solving problems.
Tools your team will actually use.
More passion and energy.
Turning sales jobs into careers.
About the session
Thirty years of broadcast sales, boiled down to what works on a real call with a real client. Derron shows sellers how to stop pitching spots and start solving business problems, so they get treated like partners instead of priced like a commodity.
Formats
From The Film Room
2:42Derron's Take: Everybody sends the card in December. The one people remember shows up when nobody else is thinking about them.
Try this today: Send one unexpected thank-you to a client this week, no ask attached.
ShortDerron's Take: Most sales aren't lost on a bad idea. They're lost on weak delivery.
Try this today: On your next call, cut every "I think" and say "Here's what I recommend."