I recently had the privilege of speaking at the Grand Rapids Chamber of Commerce. Amanda Hentsch, Senior Director of Membership, showed me around their building, and I was impressed. Thanks for having me! Swagger on, y’all!
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Watch how Derron coaches
Short clips. One idea each. Something you can try today.
60 clips
Motivational
Those on Top of the Mountain Did Not Fall There
Derron's Take: You've got a greatness in you that is there, but you got to work for it. You got to be willing to commit to earning that best view.
Try this today: If you feel like maybe you're a little bit out of shape and you can't fly as high as you want to, then today's the day that you've got to start with the goal in mind of reaching the mountaintop.
ShortSales
Closing the Confidence Gap in Sales
Derron's Take: Most sales aren't lost on a bad idea. They're lost on weak delivery.
Try this today: On your next call, cut every "I think" and say "Here's what I recommend."
1:10Leadership
Fear Creates Compliance. Great Leadership Earns Commitment.
Derron's Take: Fear might get short-term compliance. Long term, it produces people who do the bare minimum to stay out of trouble.
Try this today: Ask your team what makes their job harder than it should be. Then just listen.
3:00Motivational
You're Always Chasing What's Next. Are You Missing Right Now?
Derron's Take: It's easy to chase the next gig, the next goal, the next chapter. Sometimes you have to stop and appreciate what's in front of you.
Try this today: Write down three things that are good right now, before you plan anything next.
ShortMotivational
Burnout Isn't a Badge of Honor
Derron's Take: Burnout is a warning sign. The most effective leaders aren't the busiest. They're the most intentional.
Try this today: Cut or hand off one thing on tomorrow's calendar that's busy but not important.
14:51Motivational
Choose to Jump: The Power of Intentional Courage
Derron's Take: Falling happens to you. Jumping is a choice.
Try this today: Name the jump you've been putting off and put a date on it.
4:18Customer Service
What Chambers Should Do in the First 90 Days After a Ribbon Cutting
Derron's Take: Most chambers celebrate the ribbon cutting and go quiet. The first 90 days are where members are won or lost.
Try this today: Set a 30/60/90-day check-in for every new member.
2:42Sales
The Secret to Standing Out: Find Your Christmas Card in July
Derron's Take: Everybody sends the card in December. The one people remember shows up when nobody else is thinking about them.
Try this today: Send one unexpected thank-you to a client this week, no ask attached.
From the road
Swagger On the Road
A little behind the scenes from yesterday as Derron and Speed prepared for their presentation in San Diego. The focus: helping organizations build connections that give members a reason to show up, get involved, and stay.
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Connecting with an audience isn’t part of the job. It’s the whole point. I’ll bring unmatched energy and give your team everything I’ve got, every single time.
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The 2026 Swagger On New York Tour wrapped up this past week, and I'm continually grateful for the places we've visited and the incredible people we've connected with. Take a peek behind the scenes from the road. Swagger on, y'all!
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What a privilege to speak at the Mississippi Association of Broadcasters Conference!
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I had the opportunity to speak at the NFL’s Indianapolis Colts training facility for a career fair hosted by state universities and the Indiana Broadcasters Association.
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Meet Derron
Derron Steenbergen is a nationally recognized speaker, trainer, and thought leader on leadership, sales, and customer service. As the President and Co-Founder of The Swagger Institute, he has helped hundreds of associations, businesses, and organizations across the country build stronger teams, elevate culture, and improve bottom-line results through one simple truth: people still buy people.
A former radio executive turned entrepreneur, Derron spent more than two decades leading teams, building businesses, and coaching professionals in every major market size. His real-world experience gives him the rare ability to connect with audiences from the stage in a way that feels both personal and practical.
Derron is known for his high-energy delivery, storytelling with substance, and heart-driven message that sticks. He brings humor, honesty, and humanity to every room creating those “aha” moments that attendees talk about long after the event ends.
He’s trained and spoken for more than 200 associations nationwide, including groups representing broadcasters, chambers of commerce, credit unions, utilities, healthcare professionals, and community leaders.
Derron specializes in live events and virtual training.
Connect with Derron on LinkedInSwagger on, y'all.